Research Methods

The right method for your situation.

Because we have extensive experience on a multitude of research techniques, and you won’t find us trying to jamb a square peg into a round hole. Instead, we will prescribe the right approach for your particular business needs and research objectives.

Qualitative Research
  • Focus groups
  • Personal/In-depth interviews
  • Laddering (means-end chain)
  • Product usage clinics
With most qualitative projects, we digitally record the interviews and include an extensive number of video clips in the final report to help reinforce key points and enable you to hear “straight from the horse’s mouth”.
Quantitative Research
  • Online surveys
  • Phone surveys
  • Mail surveys
  • Conjoint analysis
We can do online surveys even if a viable email list or panel is not available. LBM has pioneered the art of using offline methods to recruit online study participants to save you time and money.
Advanced Analytics

Some studies require more than the standard descriptive statistics (means, percentages) or cross tabs to glean critical insights from the data. The following are several multivariate statistical analysis techniques offered by LBM:

  • Cluster analysis
  • Factor analysis
  • Regression analysis (linear and logistic)
  • CHAID (Chi-Squared Automatic Interaction Detection)
  • Conjoint analysis
  • “Key drivers” analysis

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