Author Archive for: ‘jerrymona’

Getting Millennials to take the first step

I recently read a research article that described how camping is growing in popularity among Millenials and minorities (see Young campers seek more active time outdoors – about 3/4th down the page). Since reaching these segments has been a major goal and topic of debate within the boating industry, this got me thinking about what does camping have that boating …

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Marketing Research Framework To Improve New Product Success

One question I often get asked is what kind of market research should we do to help guide our new product development efforts? The answer to this question is important but can be confusing because there are a myriad of research tools and techniques available. And, doing the wrong type of research could lead to high opportunity costs (by not …

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